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the "secret" ingredients of
successful web sites |
Our design philosophy
Overall our approach to web design is strongly
grounded in common sense and experience. We believe that a web site
merely for the sake of having one is a waste of money and energy.
Your web site should have clear objectives and be as easy as
possible for visitors to use.
Content is King!
Surveys show that web sites that offer lots of
informative content and are easy to navigate come out on top.
Probably 90% of visitors to your web site will be
there looking for answers. Who you are, what you do, how can you
help them are the "biggy" questions you need to answer. Information
you fail to provide is probably available through your competitor
and that's where your visitors might be next.
User friendly navigation structures
Having loads of great information is no use if it
is unorganised and difficult to find. Navigation menus serve one
purpose - to guide users through your web content. They are not
there for entertainment value. Sensible is more important than clever.
Menus that work best share all these features:
- clear meaning and logical order
- consistent throughout the web site
- minimum of clicks to find content
- legible and obvious
- easy to use
Scalability
The design of your web site should make provision
for addition of future content. This is most important in design of
the navigation system. You don't want the expense and inconvenience
of rebuilding an entire web site to accommodate extra content.
A successful web site grows surprisingly fast. We
have clients who's sites started out with less than 20 pages but
grew to over 500 pages.
Search engines
Getting the likes of Google to include your web
pages in their index should not be an after thought. Our approach
achieves this naturally by providing content rich pages and Google
friendly menus that help search engine services to find all your
pages.
Focus and objectivity
Every web page should have a predefined objective.
Content should maintain focus on that objective. This is simply a
matter of good communication.
Ongoing administration and maintenance
Web sites should be easy to maintain and update.
Things that are easy to do, tend to get done more often. Content of
your web site will need to be updated and expanded from time to time
or run the risk of going out of date. Ongoing maintenance is an
important part of the WebStart business.
Cost effectiveness
This is not a matter of being cheap but more a
matter of being efficient. All the above aspects of our philosophy
are actually more cost efficient than the more fancy design
approaches. A $2,000 web site that delivers results is far
more desirable than an overly elaborate, clever design, costing
twice the price that performs no better or not as well.
Web designs with a focus on usability!!
WebStart Design can help you achieve a web site that:
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has lots of useful content for visitors,
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is logical and easy for visitors to navigate,
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will be more scalable to accommodate future
additions,
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can be be easily modified and updated AND
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will be substantially more cost effective than the
more
elaborate designs
Your new WebStart web design will also incorporate
features to allow easy and efficient web page maintenance and
WebStart Design will also be here to take care of your web site
maintenance if required.
"improve YOUR bottom line - with a WebStart web design"
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